ERDEM X H&M

It would be ridiculous to continue to emphasise on the creative prowess of a select few of instagram dames. However with continued precision and sometimes unmatched story telling capabilities, beyond witty and sometimes sartorial instagram stories comes visual discussions that often leave one with a feeling of enchantment even if for a brief moment.

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The launch of the ERDEM x H&M collaborative collection has caused quite a stir, and not least because of the extreme floral infused fabrics with which seems the focus,  but also because said instagram dames have taken to what they do best, creating visual stories that will have industry professionals and average joe onlookers scrambling to copy.

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Que the entrance of Shini Park (@parkncube)mother of Park and Cube and Cubecollective, whose creative intelligence having been employed by ERDEM x H&M proves not to have been misplaced.

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With the play on fabrics and props essentially challenging any flower hater’s reslove, Shini in collaboration with photographer Cibelle Levi (@cibellelevi), took to LA to create in essence an array of wonderlust content that stand to convert even the most unbothered instagram scroller/ghost follower into a fully fledged flower child.

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